The Explanation: America's first honest diet magazine

Title of magazine: The Explanation

Concept- “The Explanation” is a health magazine that emphasizes on obese America and not only the obese but anyone who feels they are “a little fat”, or even just out of shape. “The Explanation” differs from other health and diet magazines because we elaborate on how we have become the most obese country in the world and things you can do to change your life for the healthy better. We go on to explain the numerous body types to where any individual can relate to and explains how their body has become the way it currently is. And instead of just giving you information on a diet we explain what foods impact you in what manor and a valid scientific break down of what your body is doing to fix itself (with the help of you!).

Readers- Since our concern is a nation-wide problem we are targeting male and female readers from high school kids to the retired people of our country and everyone in between. No matter how rich or poor you are there will be tips for everyone to pick up on and exercise them into their daily lives. Ultimately the individual would have to have an incentive to want to change their quality of health and lifestyle in order to purchase this magazine, otherwise it is pointless.

Competition- It is very simple. Every other health/ diet magazine simply states if you eat this and don’t eat that you will get these results, leaving the reading with no explanation of how this actually happens. And if the person doesn’t get the results they were promised, a lot of Americans give up right then and their. Not “The Explanation” readers! As they read they will have an explanation for how everything works, the food science and the how the body works. And if certain results don’t take place as soon as they thought, their will be more explained and be given more alternatives to try something new that their body can adapt to. And you are not going to have to be a chemistry expert to understand. Our writers will break it down and give simple examples that the average educated can interpret easily

Advertising- Numerous gyms such as 24 hour fitness, Gold gym, Global Fitness.
Organic food distributors such as Whole Foods Market. Also nutritionist and dietitian practitioners. And numerous supplement company such as Gaspari Nutrition, Advanced Genetics, Beverly International just to name a few.

Articles-some article we would have in our opening issue would include:
* Fast food and how it has affects our nation
* A simple food replacement (i.e. instead of a hot pocket eat a piece of fruit)
*How the human body operates
*Foods that fuels the body in the healthiest way
*The importance of daily exercise

Cover- The cover of the first issue would include pictures of the average Americans and not some perfect body model or the buff health nut. It would include motivating quotes and pictures of healthy foods that look and taste delicious! (Because they are). we are against the trade of deceiving images. We tell it as it is!